LinkedIn About section examples that say who you help.
The About section is the first real writing a visitor reads on your LinkedIn profile. Most of them say the same things: years of experience, a passion for results, a proven track record. Below is a five-part structure and 12 examples for consultants, executives, advisors, coaches and authors, each one specific enough that the right reader knows it is for them.
What LinkedIn says the section is for
LinkedIn's help pages describe the About section as the place to express your mission, motivation and skills to people who view your profile. Its guide to a good profile adds that you should ideally keep it to one or two paragraphs, and that bullet points are fine. The help page also separates it from the headline, the line under your name.
The first sentence carries most of the weight, because it is the one every visitor reads. It should name who you help and the problem, in their words.
Sources: LinkedIn Help, Edit the About section on your profile; LinkedIn Help, Create a good LinkedIn profile. Read October 29, 2026.
A five-part structure
1. Who you help, and their problem
One sentence, in the words your reader would use. It is the line every visitor reads.
2. What you believe
The point of view behind your work, stated plainly enough that someone could disagree with it.
3. What you do about it
Your method, service or book, and who it is for.
4. Proof
Two or three facts a stranger could check: years, numbers of clients, roles, things you have written. Bullets are fine here.
5. One next step
Point to one thing: the item in your Featured section, your newsletter, or how to reach you.
Write in the first person. The bio builder drafts a first-person version from your facts that you can adapt here.
12 examples
Every example below is invented to show the structure. The people, firms and numbers are not real; replace them with your own facts.
For consultants and advisors
"Most manufacturers I work with know their orders ship late and cannot say which step is slowing them down. I think the answer is almost always on the shop floor, not in the software.
I spend the first two weeks of every project walking the line with the people who run it. Then we fix the one step that holds up the rest.
• 18 years in plant operations, the last 9 as a consultant
• More than 40 plants, from 30 to 900 people
• Former VP of operations at a regional food manufacturer
If your on-time rate is under 90%, my one-page diagnostic is in the Featured section."
"I work with business owners in the five years before they sell. Most of them have spent decades building the company and very little time planning for the day the check arrives.
My practice is built around that one moment: the tax, the timing, and what the owner wants life to look like afterward. I am a CFP® professional and a fiduciary, and I work with a small number of families at a time.
If a sale is on your horizon, the checklist I give every new client is in the Featured section."
"I coach engineers in their first year of managing people. Most were promoted for being the best at the work and now spend their days doing everything except it.
My view: the first job of a new manager is to stop being the team's best engineer. My six-month program covers delegation, one-to-ones and the first hard conversation.
Before coaching I led engineering teams for 14 years. I have worked with managers at about 30 companies, most of them between 50 and 500 people. You can read how the program works in the Featured section."
For executives
"I am the CFO of a 400-person logistics company, and I spend most of my time on one question: which of our customers actually make us money.
I believe finance teams should be judged on the decisions they change, not the reports they produce. That is how we run ours.
Before this role I spent 12 years in corporate finance in transport and retail. I write here about pricing, margin and finance teams that work closely with sales. Views are my own."
"We build scheduling software for home health agencies, where a missed visit is a patient who did not get care.
I started the company after six years running operations for an agency and losing every Sunday night to the schedule. We now work with agencies in 11 states.
I post about home care staffing, building software for people who are not at desks, and what we are learning as we grow. If you run an agency, the best place to start is our case study in Featured."
"I lead people and culture at a growing restaurant group, where most of our 2,000 employees are under 25 and many are in their first job.
I think a first job is where people learn what work is, and we take that seriously: training, a clear path to shift lead, and managers who know how to give feedback.
• 15 years in hospitality HR
• Built our shift-lead program from scratch in 2022
• Speaker on frontline retention
I share what is working, and what is not, most weeks."
For professionals in regulated fields
"I help families with a business or farm plan what happens to it when a parent dies or can no longer run it.
Most of the hard part is not the documents. It is the conversation between siblings who have different ideas about what is fair. I make room for that conversation before we draft anything.
I have practiced estate planning for 20 years and am licensed in two states. Nothing here is legal advice; every family's situation is different. My firm's contact details are below."
"I am a family physician in a small town, and I write about what rural primary care looks like from the inside: long relationships, few specialists and a lot of improvising.
I believe most good medicine happens in the second and third visit, once a patient trusts you enough to tell you what is really going on.
Board-certified in family medicine, 16 years in practice. Posts are my own views and are not medical advice."
For authors and speakers
"Most founders I meet can tell you their revenue to the dollar and have no idea whether this month was a good one. I spent 25 years as a CFO, and I think the fix is smaller than they expect: one number, checked every Monday.
I wrote The Monday Number for founders of companies with 20 to 100 people. It shows how to pick your number and what to do when it moves.
I have worked with more than 60 founder-led companies since leaving corporate finance. The first chapter is free in the Featured section."
"I speak to sales teams about the part of selling nobody trains: the ten minutes after a prospect says no.
My talk, The Second Answer, comes from 12 years of carrying a quota and six years of studying the deals that came back. Event organizers book it for kickoffs and annual meetings.
• About 40 keynotes a year, in person and online
• Author of a book on handling objections
• Former regional sales director
A three-minute clip of the talk is in Featured."
Short and transition versions
"I help independent bookstores run author events that sell books, not just fill chairs. Twelve years as an events manager, now advising stores in the Midwest; my event checklist is in Featured."
"After 15 years as a high school principal, I now help school districts hire and keep new teachers.
I have sat on both sides of the interview table more than 400 times, and I think districts lose most new teachers in the first 90 days, long before the first evaluation. My work starts there: onboarding, mentoring and a principal's first conversations.
If your district is losing first-year teachers, let's talk. My contact details are below."
Common fixes
- Start with them, not you. "Seasoned executive with 20 years of experience" says nothing about who you help. Move the reader and the problem to the first sentence.
- Swap adjectives for facts. "Results-driven" cannot be checked; "more than 40 plants" can.
- Say what you believe. A point of view is what makes the section memorable. If nobody could disagree with it, it is not a point of view yet.
- Give one next step. Three links compete with each other. Point to one item in Featured.
- Match the rest of your profile. The same description of who you help should appear in your headline, your About section and your website. The brand consistency checklist lists every place it lives.
Some of the strongest About sections belong to people who use LinkedIn as more than a profile. Ron Thurston recruited his early readers there:
